TLDR Lazio and Polymarket ended their 19 million euro sponsorship deal by mutual agreement Italian regulators classified Polymarket as a betting platform and blocked access to the site Polymarket will still pay Lazio the full amount owed for the 2026/2027 season Both sides say they could form a new partnership if Italian rules change in the future Polymarket has faced bans or restrictions in Hungary, Romania, Spain, Ireland, and other countries
Lazio has ended its sponsorship deal with Polymarket. The Italian football club confirmed the split on August 12, 2026.
The deal was worth 19 million euros. It was signed in April 2026.
The agreement was set to run for two seasons. There was also an option to extend it through the 2028-29 season.
Lazio needed the deal. The club had no main shirt sponsor last season.
Italian rules on gambling ads caused problems. The Customs and Monopolies Agency reviewed the partnership.
Polymarket said it runs a prediction market, not a betting site. Users trade odds on outcomes rather than placing bets.
The Italian agency disagreed. It classified Polymarket as a betting platform and blocked the site in Italy.
Lazio lost its appeal against the ruling. The club and Polymarket then agreed to end the deal early.
Payment terms and future plans
Lazio said the split happened by mutual agreement. The club called it a decision made in a spirit of cooperation.
Polymarket will still pay Lazio the full amount for the 2026/2027 season. The payment stands despite the early end of the deal.
Lazio said both sides plan to stay in touch. The club described their relationship as one built on mutual respect.
Lazio also left the door open for later. The club said it would welcome a new deal with Polymarket if Italian rules change.