TLDR The Australian government has introduced a bill to create a national register letting people opt out of gambling advertising. Communications Minister Anika Wells said a new levy on sports betting companies will help fund the register. New rules would cap TV gambling ads and ban them during live sport before 8:30 pm. Celebrities, athletes and influencers would be barred from promoting gambling products. VIP commissions paid to high value gamblers could be banned following testimony at a Senate inquiry.
The Australian government has announced plans for a national register that will let people block gambling advertising. Communications Minister Anika Wells introduced the legislation in the House of Representatives on August 17, 2026.
The register is part of a wider deal between the government and the Coalition to pass new gambling advertising laws this week. The plan also includes limits on high risk inducements offered by betting companies.
A new levy on sports betting companies will help pay for the register’s rollout. Because the levy raises revenue, it needs separate legislation from the rest of the reform package.
Wells said the changes respond to evidence from a recent Senate inquiry. She said inducements linked to wagering can encourage gambling and cause harm.
New Limits on TV, Radio and Online Ads
Under the plan, television networks would be limited to three gambling ads per hour between 6 am and 8:30 pm. Ads would be banned entirely during live sport, except for breaks after 8:30 pm.
Online platforms would only be able to show gambling promotions if they meet a “triple lock” system. This includes a login profile, age verification, and an option to opt out of ads.
Radio stations would face bans on gambling ads during school drop off and pick up times. Rules for ads during children’s