TLDR Atucha Strategic Advisory (ASA) and MentorBet have formed a strategic alliance to grow Mexico’s betting and gaming market. Antonio Lara will lead MentorBet’s role in the partnership, using his local market experience to support ASA. The two companies will start working together at SiGMA North America in Mexico City from September 1 to 3. MentorBet is the consultancy arm of Grupo Oklahoma, a Mexican gaming group with over 20 years of industry experience. The alliance aims to bring high value gaming solutions into Mexico’s market through local knowledge and support.
Atucha Strategic Advisory and MentorBet have announced a new partnership focused on Mexico’s betting and gaming industry. The deal was revealed on August 26, 2026.
ASA is known for working with a small group of technology and content suppliers. The company represents one supplier in each area of the gaming business across Latin America.
MentorBet is the consultancy division of Grupo Oklahoma, a gaming company based in Mexico. The group is led by Antonio Macías and has worked in the industry for more than two decades.
What the Partnership Involves
Antonio Lara will head MentorBet’s part of the alliance. He brings knowledge of the Mexican market to help guide ASA and its partner companies.
The two teams will begin working together in person at SiGMA North America. That event takes place in Mexico City from September 1 to 3.
ASA founder Ramiro Atucha and Eliane Nunes plan to attend the event. They will meet with local operators and suppliers during the trip.
ASA currently works with a few select partners. These include Kiron Interactive for virtual sports, End2End for bingo games, and Immensity for marketing services.
The company plans to add more business areas to its portfolio over time. The new alliance with MentorBet is meant