TLDR Executives at the IAG Academy Summit in Manila said casino operators still keep online and land-based customer data separate. The panel included leaders from Tangam Systems, Syntrii, and Angel Manufacturing Singapore. Smart-table technology now tracks bets, turnover, and results, giving operators more detailed floor data. Land-based resorts can combine hotels, restaurants, and gaming floors in ways online-only operators cannot match. Kaban Hotel and Casino Boracay opens September 16, with a full launch planned for October.
Casino executives gathered in Manila this week to discuss a problem facing the Philippine gaming industry. Many operators run their online and physical casino businesses as separate systems.
The discussion took place on September 15 during the IAG Academy Summit, part of the larger IAG EXPO at Newport World Resorts. The event ran through September 16.
Panelists included David Croft of Tangam Systems, Syntrii Chief Executive Laurent Fresnel, and Bryan Jenkins, director at Angel Manufacturing Singapore. They focused on how physical and online gaming are becoming more connected.
Fresnel said many casino groups treat their online platforms as separate from their land-based properties. This leaves customer information scattered across different departments and technology systems.
Why a Unified Customer View Matters
Operators need to combine data from online gambling with information from hotels, restaurants, and casino floors, according to Fresnel. A single view of each customer could help companies avoid sending duplicate promotions from different departments.
Unified data could also support more personalized marketing. Operators could study past customer behavior to time offers based on when and where people play.
This issue carries weight in the Philippines because competition among gaming and entertainment companies keeps growing. Customers who move between online platforms and physical venues expect a smooth experience.
The panel agreed that easy switching between online and physical gaming should be