TLDR The NFL requires sportsbook partners to advertise only an “approved product” during games and bans prediction market ads entirely. The league has not published its list of approved products or explained who decides what goes on it. DraftKings, FanDuel, and Fanatics all signed data and advertising deals with the NFL, but the deals exclude their prediction market platforms. Each company separates its prediction market business from NFL advertising differently: DraftKings by timing, FanDuel by state, and Fanatics by brand. The American Gaming Association says prediction market ads made up 57% of digital sports betting ad impressions through July, without naming which companies count toward that figure.
The NFL has confirmed a rule limiting what its sportsbook partners can advertise during games. League spokesperson Tim Schlittner said sportsbook partners must promote only an approved product. He said prediction market ads are banned entirely.
The ban covers more than commercials. Schlittner said it also applies to in-stadium signage, club sponsorships, and player endorsements.
The rule goes further than blocking prediction markets. A licensed sportsbook cannot advertise itself as a company either. It can only advertise a specific product the league has approved.
The league enforces this through contracts rather than a public rulebook. Advertising in NFL games requires official league data, which only Genius Sports distributes. Companies must also agree to the league’s integrity terms.
There is no public list showing which products are approved. The league has not said how a product gets approved or who makes that decision.
What the NFL Deals Do Not Cover
On August 27, the NFL announced new agreements with DraftKings, FanDuel, and Fanatics. The deals cover official data, in-game ads, and use of league branding.
All three companies also run separate prediction market platforms, where customers trade on sporting outcomes. These