TLDR Only 7% of the extra betting website visits during the World Cup 2026 remained after the final, according to Apuesta Legal Perú. Monthly visits rose to 136.9 million in June and July, then fell to 87.4 million in August and September. Third quarter visits reached 309.4 million, up 37.2% from 2025, with July making up 44% of the total. The top three operators held 65% of all traffic in September, the highest share since January 2025. Lawmakers proposed raising the tax on online gambling and remote sports betting to 5% in October 2026.
Sports betting websites in Peru saw a large jump in visits during the FIFA World Cup 2026. Most of those extra visitors left once the tournament ended.
That is the main finding of a study by Apuesta Legal Perú. It found that only 7% of the extra visits seen during the World Cup remained after the final.
The study tracked betting website traffic from January 2025 to September 2026.
World Cup Lifted Visits and Wagers
Average monthly visits to betting websites rose to 136.9 million in June and July. Before the tournament, from January to May, the monthly average was 83.6 million.
Traffic fell to 87.4 million per month in August and September. That level is close to the pre-tournament average.
Even with the drop, Peru’s betting market recorded 309.4 million visits in the third quarter of 2026. That is 37.2% higher than the same period in 2025. July alone made up 44% of the quarter’s visits.
Money wagered also grew, but by a smaller amount than traffic. Data from the Central Reserve Bank of Peru shows taxable wagers averaged PEN 4.17 billion per month in June and July. That was 17% higher than the previous three months, while platform visits rose 65%