TLDR The Philadelphia 76ers signed a multi-year partnership with prediction market company Kalshi. The 76ers are the first NBA team to name an official prediction market partner. Kalshi will fund postgame SEPTA rides for fans at the 76ers’ 3 November game against the Knicks. 76ers forward LeBron James separately signed a Polymarket deal reported at $15 million a year. The NBA recently named Kalshi and Polymarket as its preferred prediction market exchanges.
The Philadelphia 76ers have signed a multi-year partnership with Kalshi, a prediction market company. The deal makes the 76ers the first NBA franchise to name an official partner in the prediction market sector, according to Yogonet.
The agreement was announced on 3 November 2026. It comes days after the NBA named Kalshi and Polymarket as the league’s preferred prediction market exchanges.
The 76ers deal moves prediction market firms from league-level agreements into team-level partnerships. Until now, their formal NBA ties had been with the league office.
Free Rides and Fan Perks in Philadelphia
One of the first parts of the deal is focused on getting fans home. Kalshi will pay for postgame SEPTA rides for fans attending the 76ers’ game against the New York Knicks on 3 November, the Philadelphia Inquirer reported.
With Kalshi deal, 76ers become first NBA team to partner with a prediction market
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— PhillyVoice (@thephillyvoice) October 30, 2026
SEPTA is the public transit system that serves Philadelphia and the surrounding area. The free rides are set for fans leaving the arena after the Knicks game.
The partnership will also bring fan engagement programs for 76ers supporters and Kalshi users. These include chances to win free merchandise and concessions.
Those programs will run through the team’s mobile app. Details on how the tools