TLDR Bulgaria’s cabinet approved a draft bill on November 11 banning gambling ads across all media. Online operators would pay a monthly state fee of at least EUR 100,000. Banks and payment firms handling gambling transactions would have to make financial contributions. Operators’ systems would link directly to the National Revenue Agency. Parliament rejected a similar plan in July 2026 and must still approve this one.
Bulgaria’s government has approved a second attempt at tougher gambling rules, months after Parliament turned down a similar plan. The Council of Ministers backed the draft amendments on November 11, and the bill now goes to lawmakers.
The package combines a full ban on gambling ads with higher taxes, fees and new reporting rules. It also brings banks and payment firms into the system through new financial contributions.
Ad Ban Covers TV, Radio and Online
The proposed ban applies to ads for gambling products, licensed operators and their brands. It would cover television, radio, print, online platforms and outdoor advertising.
Gambling companies could still sponsor sports clubs, federations, associations and other groups. Sponsorships in culture, health and education would also be allowed.
However, the government wants to limit how those sponsorships appear in TV broadcasts and online coverage of events. The bill would also end the work of affiliate marketers who promote gambling products through third-party channels.
The government said current ad limits have not done enough to reduce exposure. It said the new rules aim to reduce gambling harm, especially among children and other vulnerable groups.
#BulgarianNews
A complete #ban on advertising #gambling activities, gambling operators and their associated #logos and other distinctive #signs is envisaged in #amendments to the Gambling Act approved by the Council of Ministers.
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— Bulgarian