TLDR Bet365 has officially launched in Michigan, making it the company’s 17th US state The bookmaker partnered with the Detroit Tigers (MLB) and Detroit Red Wings (NHL) for the Michigan launch Massachusetts could be next after the state Gaming Commission reopened sportsbook license applications on April 9 Bet365 left the American Gaming Association in March 2026, fueling speculation about a possible move into prediction markets The US gaming industry hit $71.9 billion in iGaming revenue in 2024, marking a fourth consecutive record year
UK-based sportsbook Bet365 has launched operations in Michigan, marking the company’s 17th active US state. The launch was announced last week alongside new partnerships with two Detroit professional sports teams.
Bet365 confirmed deals with the Detroit Tigers of Major League Baseball and the Detroit Red Wings of the National Hockey League. The partnerships are part of the company’s broader marketing strategy tied to each new state rollout.
Michigan is the latest step in a steady US expansion that began in 2019 when New Jersey became the first state to accept Bet365. That came a year after the Supreme Court overturned the federal PASPA law that had banned sportsbooks nationwide.
Since that ruling, 41 states have launched legal multi-license betting markets. The US earned $71.9 billion in iGaming revenue in 2024 alone, according to American Gaming Association data. That marked the fourth straight year the industry set a new revenue record.
Bet365’s Marketing Push Across the US
The Michigan launch included two promotional offers. Casino players can get 1,000 free spins and up to $1,000 in deposit matching. Sportsbook users are being offered a “Bet $10, Get $365” deal.
Bet365 has followed a similar playbook in other states. In Missouri, the company partnered with the St. Louis Cardinals. On a larger scale, it recently signed