Improvement over time is how established platforms maintain their position. DraftKings has spent years getting better at serving the US sports bettor — refining the app, deepening the American sports markets, improving the in-play experience, expanding the casino offering. Each iteration got closer to the ideal version of what it set out to build. Bet365 has spent 25 years getting better at serving the global sports bettor — extending market coverage, improving in-play infrastructure, adding live streaming, refining the casino product. Each year got closer to the ideal version of what it set out to build.
Both platforms improved toward a specific player. The player they were improving toward was the one they already had. The US sports bettor for DraftKings. The global sports bettor for Bet365. The improvements were for those players and the products that resulted reflect years of iteration toward their specific needs.
The player neither platform had was not the beneficiary of those years of improvement. The crypto-native player. The esports bettor. The player who evaluates loyalty programs on direct cash return and refuses to accept opacity. The player who expects withdrawals in minutes because that is what digital infrastructure can deliver. Neither DraftKings nor Bet365 spent years improving toward this player because neither had them in the first place.
ZunaBet launched in 2026 and got it right for this player from day one. Not because it iterated toward them over years but because it started with them as the design target and built accordingly. This article compares all three and shows what getting it right from the start looks like against getting better over time toward a different player.
DraftKings: Years of Getting Better for the Player It Had
The trajectory of DraftKings’ improvement across its operational history is clear and consistent. Each year