TLDR FIRST.bet has partnered with ONDISS to launch its sportsbook technology in Argentina The rollout works through City Center Online, a regulated .bet.ar operator The launch follows recent approval of online sports betting by the Santa Fe Lottery ONDISS says the deal improves settlement speed and real-time betting markets for operators Leaders from both companies say the partnership supports growth across Latin America’s regulated gaming market
FIRST.bet has entered the Argentine market through a new partnership with ONDISS. The deal brings FIRST’s sportsbook technology to City Center Online, a regulated betting operator in the region.
The announcement was made on July 23, 2026. It marks FIRST’s first move into Argentina’s online betting space.
ONDISS is a platform that connects gaming technology suppliers with licensed operators across Latin America. Through this deal, City Center Online gains access to FIRST’s sportsbook engine.
How the Partnership Works
The integration allows City Center Online to offer a dedicated online sports betting service. This adds to the operator’s existing entertainment offerings.
ONDISS describes the move as part of its plan to support legal online gaming growth in the region. The company says it aims to link international suppliers with operators that already hold local licenses.
Tom Light, founder and CEO of FIRST, commented on the deal. He said ONDISS and City Center Online wanted technology built for real market conditions rather than a basic betting feed.
Light said the product offers speed, control, and the depth that players in Argentina expect. He framed the partnership as a direct response to what operators in the market are asking for.
Facundo Giorgi, CEO of ONDISS, also spoke about the launch. He said the company aims to bring the best technology solutions to its operators from around the world.
Giorgi added that FIRST’s entry into