TLDR São Paulo football clubs and the FPF oppose two city bills that would limit betting advertising The letter went to Mayor Ricardo Nunes on July 24, signed by São Paulo FC, Palmeiras, Corinthians, Portuguesa, Juventus and Nacional The FPF estimates losses of more than BRL 1 billion if the bills pass Clubs warn the rules could affect kits worn in national and continental competitions The federation is asking for talks and a grace period for existing sponsorship deals
Football clubs in São Paulo are speaking out against two city bills that would limit betting advertising. The bills, numbered 553/2025 and 560/2025, target both physical and digital ad spaces across the city.
On July 24, a group of clubs sent a letter to São Paulo Mayor Ricardo Nunes. The letter was signed by São Paulo FC, Palmeiras, Corinthians, Portuguesa, Juventus and Nacional, along with the São Paulo Football Federation.
The clubs argue the rules would create an uneven playing field. Teams based outside São Paulo would not face the same ad restrictions, giving them a financial edge.
Estimated Financial Losses
The FPF says the proposed changes could cost the national sports industry more than BRL 1 billion. This figure includes contract terminations and the cost of renegotiating existing deals.
Betting sponsorships currently help fund club operations. The clubs say this money supports player salaries, infrastructure, and women’s football programs.
If sponsors pull out early, clubs say the financial hit would reach beyond advertising budgets alone. They describe it as a broader economic problem for the sport.
The letter also points out that clubs outside the city would keep operating under different commercial rules. This, they say, could put São Paulo clubs at a lasting disadvantage.
Impact on Major Sporting Events
The clubs warn the ban could also