TLDR Odditt, a sports betting content company, announced a partnership with Optimove, a bettor engagement platform for iGaming operators. The deal aims to offer personalized bets built around each bettor’s interests, both before and during games. Odditt’s product, Betflow, has generated more than 1.5 million unique wagers since launching in 2025. The companies plan to roll out the joint product later this year, possibly before the NFL season starts. Odditt’s CEO says the company will likely need new investors later this year to support growth.
Odditt, a company that describes itself as a content engine for sports betting, has partnered with Optimove. Optimove provides engagement tools for iGaming operators and sportsbooks. The companies announced the partnership on Tuesday.
The goal is to help sportsbooks offer bettors wagers based on personal interests. This could include favorite teams, storylines, or specific players. The companies hope this approach draws in customers who don’t enjoy typical betting apps.
Meryl Serouya, senior director of global partnerships at Optimove, said the partnership adds a new layer to bettor messaging. She said Optimove already knows who to contact and when. Odditt’s technology can now shape the actual bet offered to that person.
How Odditt Got Its Start
Matt Bresler founded Odditt more than five years ago while attending Tufts University. He funded the early stages using money from a business he ran as a teenager.
Bresler first wanted to build more accurate odds for in-game betting markets. That part of the business still operates today. But after attending industry events, he noticed a gap in how companies viewed everyday bettors.
He said many bettors weren’t chasing complex strategies. Instead, they wanted small, entertaining wagers tied to games they already cared about. Bresler said this insight shaped the direction of the company.
Two years ago,