TLDR The Philippines led global online gaming search demand in September, moving ahead of Brazil and India, according to Blask. The Philippine Blask Index rose 87% year-on-year and 8% from August. Brazil’s index fell 31% year-on-year and 9% from August. Brazil still led on projected revenue, with an estimated earning baseline 53% higher than the Philippines. Brazil ordered licensed betting sites and apps to stop operating from October 6, following a September 25 provisional measure.
The Philippines led the world in online gaming search demand in September, according to gaming analytics platform Blask. The country moved ahead of Brazil and India in the monthly ranking.
Brazil had ranked ahead of the Philippines for the first eight months of 2026. The change came as Philippine consumer interest grew and searches in Brazil fell.
Philippine Search Demand Climbs as Brazil Declines
The Philippine Blask Index rose 87% compared with September last year. It also increased 8% from August.
Brazil’s index moved in the opposite direction. It fell 9% from August and 31% from the same month a year earlier.
The Philippines had trailed Brazil from January through August. September was the first month this year that the Philippines took the top spot.
Within the Philippines, search interest was concentrated among three operators. PlayTime, Casino Plus, and BingoPlus together made up more than half of online gaming search demand in September, according to Blask.
What the Blask Index Measures
Blask uses artificial intelligence and publicly available data to study online gaming demand in more than 100 countries. Its index tracks search demand for gaming brands.
The ranking measures interest in online gaming brands, not actual gambling spending. A higher score shows stronger interest in those brands, not a reported rise in gross gaming revenue.
This means the Philippines leading in