TLDR Grupo Orenes bought a 51% stake in Zamba.co and is expanding its presence in Colombia’s regulated betting market Digital payments and growing online betting adoption are driving market growth across Colombia New tax on deposits for online platforms is creating challenges for operators and long-term planning Illegal betting operators remain a top concern as higher costs could push customers to unlicensed platforms The FIFA World Cup 2026 is expected to boost betting activity and attract new customers
Colombia’s regulated betting market is drawing fresh investment even as new tax rules create headaches for operators. Grupo Orenes, a global betting company, has been deepening its footprint in the country one year after acquiring a 51% share in local operator Zamba.co.
The deal was carried out alongside Grupo Vicca, a partner with deep knowledge of the Colombian market. Together, the two companies are building what they describe as a long-term operation in one of Latin America’s most active betting jurisdictions.
Álvaro Remiro Chacón, Country Manager for Colombia at Grupo Orenes, said the move was about laying foundations in a stable and well-regulated market. He credited the partnership with Vicca for helping the company move quickly.
Colombia’s betting sector has been growing steadily in recent years. Online gambling adoption has risen as more people become comfortable placing bets through digital platforms.
Remiro Chacón pointed to three main drivers behind this growth. Digital payments have become more common. Consumers have gotten used to betting online. And betting products have become more interactive, blending sports wagering with live casino features.
The market is also shifting toward personalization and gamification. Operators want to understand their customers better and deliver tailored experiences. A mobile-first approach is becoming the standard across the industry.
New Tax on Deposits Raises Concerns
Despite the positive trends, a