TLDR Polla Chilena de Beneficencia filed complaints with Chile’s advertising ethics body against agencies promoting unlicensed online betting platforms Campaigns for Coolbet, Betano, Jugabet, and Rojabet were specifically named in the complaints The operator raised concerns about gambling ads targeting young people and lacking responsible gambling messages Chile still has no finalized regulatory framework for online gambling, leaving advertising rules unclear Polla Chilena previously filed money laundering claims against payment processors tied to illegal gambling Chile’s Lottery Operator Takes On Unlicensed Gambling Ads
Chile’s state lottery operator, Polla Chilena de Beneficencia, has filed formal complaints against several advertising agencies and production companies. The complaints were submitted to the Consejo de Autorregulación y Ética Publicitaria, known as Conar, which oversees advertising ethics in the country.
The complaints allege that these agencies created campaigns promoting online betting platforms that are not legally authorized to operate in Chile. Polla Chilena argues the ads may violate Chile’s Advertising Ethics Code.
The operator specifically called out several agencies and the brands they represent. Enelblanco.TV was named for producing campaigns for Coolbet featuring Claudio Bravo, the former captain of Chile’s national football team. One of those ads reportedly included a minor.
Ampfy was accused of developing advertisements for Betano that aired on sports television channels. The complaint stated these ads could lead viewers to see online betting as a normal form of relaxation, while ignoring the financial risks involved.
Draff.tv was cited for a campaign promoting Jugabet that used gaming-style visuals. The complaint said those ads could appeal to younger audiences by framing betting as just another mobile entertainment option.
PartnerProd.cl was also mentioned for creating TV commercials for Rojabet. Those ads reportedly showed people watching football with live betting odds appearing on screen during matches.
Polla Chilena expressed concern that this type